{"title":"CURA Fluffy Down","description":"\u003cp\u003eLight, airy and warm — the CURA Fluffy Down family: a down duvet, down pillows and a set, filled with 90% duck down and 10% small feathers in a tightly woven cotton shell. Lofts gently over the body, weighs noticeably less than a synthetic duvet, and stays quiet through the night.\u003c\/p\u003e","products":[{"product_id":"cura-fluffy-duvet","title":"CURA Fluffy Down Duvet","description":"[h]Cloud-like warmth, breathable comfort[\/h]The CURA Fluffy Duvet is the kind of duvet you reach for and don't let go — light against the body, generously lofted, and filled with 90% duck down for natural insulation that keeps you warm without the heaviness of synthetic fillings. It's our most premium duvet, made for the kind of sleep that feels effortless from the moment you slide underneath.\n\n[h]Filled with 90% duck down[\/h]Down is the soft, fine clusters found beneath the outer feathers of waterfowl. Each cluster traps tiny pockets of air, creating insulation that's exceptionally lightweight and breathable. We use a fill of 90% duck down with 10% small feathers, balancing loft with structure so the duvet drapes naturally over your body without flattening.\n\n[h]The loft that makes the difference[\/h]\"Loft\" is the term used to describe how high a duvet rises when laid flat — and it's one of the clearest signs of a quality down product. Our Fluffy Duvet has substantial loft from the moment you unbox it. Air circulates freely between the down clusters, allowing the duvet to feel warm without becoming dense or stuffy.\n\n[h]Wrapped in 100% cotton[\/h]The outer shell is woven from 100% cotton with a tightly knit weave that's both downproof (preventing feathers from working their way through) and soft to the touch. The cotton breathes naturally and softens further with every wash, getting more comfortable over time.\n\n[h]Warm enough for winter, breathable enough for milder seasons[\/h]Down's clusters trap warm air for insulation while allowing moisture and excess heat to move more freely than synthetic fillings — which is why a single down duvet often replaces both a \"summer\" and a \"winter\" weight in Nordic homes. CURA Fluffy Duvet's 1000 g fill makes it best suited to autumn, winter, and cool spring nights. For genuinely hot summer use, you may prefer a lighter alternative — but for most of the year, this is the duvet that gives you sleep with a golden edge.\n\n[h]How it sleeps[\/h]The first thing you notice is the lightness — Fluffy Duvet weighs significantly less than a synthetic-filled duvet of the same size. The second is how it conforms. Down doesn't sit rigid on top of you; it falls into the contours of your body, eliminating cold gaps along the shoulders and feet. The third is silence: down has no crinkle, no rustle, no synthetic friction. It's just warm, soft stillness.\n\n[h]Sized for any bed[\/h]Available in 150×210 cm (single\/standard) and 220×240 cm (super king\/Scandinavian double). Pair with the matching CURA Fluffy Pillow for a complete down setup, or use under any of our cotton or linen duvet covers.\n\n[h]Materials and care[\/h]Filling: 90% duck down, 10% small feathers. Filling weight: 1000 g (150×210) — total weight scales with size. Outer fabric: 100% cotton. Machine washable at 40°C, tumble dry on low with dryer balls to maintain loft. Avoid prolonged direct sunlight. Air the duvet weekly to keep it fresh and lofted.\n\n[h]Safety and quality[\/h]The CURA Fluffy Duvet is OEKO-TEX Standard 100 certified (25.HCN.44613) — meaning every fiber, thread, and dye in the construction has been independently tested for harmful substances. The down is responsibly sourced and meets strict quality standards. Designed in Sweden by Cura of Sweden, a brand built on the science and craft of better sleep.","brand":"Cura of Sweden","offers":[{"title":"150x210","offer_id":52859971240278,"sku":"DD-Duv-w-150","price":3299.0,"currency_code":"SEK","in_stock":true},{"title":"220x240","offer_id":52859971273046,"sku":"DD-Duv-w-220","price":4799.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/2650\/5302\/files\/cura-fluffy-duvet-cleaned.jpg?v=1778137800"},{"product_id":"cura-fluffy-pillow","title":"CURA Fluffy Down Pillow","description":"\u003cp\u003e[h]Cloud-soft head support, breathable through the night[\/h]\u003cbr\u003e\nThe CURA Fluffy Down Pillow is filled with 90% duck down and wrapped in 100% cotton — a premium pillow built for the kind of sleep that feels effortless from the moment your head sinks into it. Generous loft, natural insulation, and the soft, almost weightless support that down-filled pillows are known for.\n\u003c\/p\u003e\n\n\u003cp\u003e[h]Filled with 90% duck down[\/h]\u003cbr\u003e\nDown is the soft, fine clusters found beneath the outer feathers of waterfowl. Each cluster traps tiny pockets of air, creating insulation that's exceptionally lightweight and breathable. We use a fill of 90% duck down with 10% small feathers — balancing loft with structure so the pillow holds its shape under your head without feeling stiff.\n\u003c\/p\u003e\n\n\u003cp\u003e[h]The loft that makes the difference[\/h]\u003cbr\u003e\n\"Loft\" describes how high a pillow rises when laid flat — and it's one of the clearest signs of a quality down product. The Fluffy Down Pillow has substantial loft from the moment you unbox it. Air circulates freely between the down clusters, allowing the pillow to feel warm against your face without becoming dense or stuffy.\n\u003c\/p\u003e\n\n\u003cp\u003e[h]Wrapped in 100% cotton[\/h]\u003cbr\u003e\nThe outer shell is woven from 100% cotton with a tightly knit weave that's both downproof (preventing feathers from working their way through) and soft to the touch. Cotton breathes naturally, wicks moisture, and softens further with every wash.\n\u003c\/p\u003e\n\n\u003cp\u003e[h]Two sizes, two fill weights[\/h]\u003cbr\u003e\nThe 50 × 60 cm size is filled with 800 g of down — the standard square pillow used across Nordic homes. The 50 × 90 cm size is filled with 1200 g — a longer rectangular pillow for those who prefer a wider sleeping surface or sit up reading in bed. Pair with a CURA cotton or linen pillowcase for the full setup.\n\u003c\/p\u003e\n\n\u003cp\u003e[h]How it sleeps[\/h]\u003cbr\u003e\nThe first thing you notice is the lightness — significantly less than a synthetic-filled pillow of the same size. The second is how it conforms: down doesn't sit rigid under your head; it shifts and settles around your neck and shoulders, eliminating the cold gaps and pressure points common with foam or polyester. The third is silence — down has no crinkle, no rustle, no synthetic friction.\n\u003c\/p\u003e\n\n\u003cp\u003e[h]Materials and care[\/h]\u003cbr\u003e\nFilling: 90% duck down, 10% small feathers. Outer fabric: 100% cotton. Machine wash at 40 °C. Tumble dry low with dryer balls to maintain loft. Do not bleach. Do not iron. Air the pillow weekly to keep it fresh and lofted.\n\u003c\/p\u003e\n\n\u003cp\u003e[h]Safety and quality[\/h]\u003cbr\u003e\nThe CURA Fluffy Down Pillow is OEKO-TEX® STANDARD 100 certified (25.HCN.44613, Hohenstein) — meaning every fibre, thread, and dye in the construction has been independently tested for harmful substances. The down is responsibly sourced and meets strict quality standards. Designed in Sweden by CURA of Sweden, made in China.\n\u003c\/p\u003e","brand":"Cura of Sweden","offers":[{"title":"50x60","offer_id":52859971305814,"sku":"DD-Pil-w-50x60","price":2399.0,"currency_code":"SEK","in_stock":true},{"title":"50x90","offer_id":52859971338582,"sku":"DD-Pil-w-50x90","price":3499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/2650\/5302\/files\/cura-fluffy-pillow-cleaned.jpg?v=1778137794"},{"product_id":"fluffy-bundle","title":"CURA Fluffy Down Set – Duvet + Pillow","description":"[h]The complete down sleep set — save 20%[\/h]The CURA Fluffy Down Set pairs our most premium duvet with the matching down pillow, so your whole bed is wrapped in the same cloud-like 90% duck down. Bought together as a set, you save 20% versus buying each piece on its own — the easiest way to build a complete down sleep setup in one go.\n\n[h]What's in the set[\/h]One CURA Fluffy Down Duvet and one CURA Fluffy Down Pillow, both filled with 90% duck down and wrapped in 100% cotton. Choose your duvet size (150×210 or 220×240 cm) and your pillow size (50×60 or 50×90 cm) — the 20% saving applies to every combination.\n\n[h]Filled with 90% duck down[\/h]Down is the soft, fine clusters found beneath the outer feathers of waterfowl. Each cluster traps tiny pockets of air, creating insulation that's exceptionally lightweight and breathable. Both pieces use a fill of 90% duck down with 10% small feathers, balancing loft with structure so the duvet drapes naturally over your body and the pillow holds its shape under your head.\n\n[h]Wrapped in 100% cotton[\/h]Every piece in the set has an outer shell woven from 100% cotton with a tightly knit, downproof weave that keeps feathers in and feels soft to the touch. The cotton breathes naturally, wicks moisture, and softens further with every wash.\n\n[h]Why buy the set[\/h]A matched down duvet and pillow sleep the same way — the same lightness, the same conforming softness, the same quiet warmth — so there are no cold gaps or mismatched firmness between your duvet and your head support. And because it's sold as a set, you keep 20% in your pocket.\n\n[h]Sizes and fill weights[\/h]Duvet: 150×210 cm (1000 g fill) or 220×240 cm. Pillow: 50×60 cm (800 g fill) or 50×90 cm (1200 g fill). Best suited to autumn, winter, and cool spring nights; for genuinely hot summer use you may prefer a lighter alternative.\n\n[h]Materials and care[\/h]Filling: 90% duck down, 10% small feathers. Outer fabric: 100% cotton. Machine wash at 40°C. Tumble dry low with dryer balls to maintain loft. Do not bleach. Do not iron. Air both pieces weekly to keep them fresh and lofted.\n\n[h]Safety and quality[\/h]Every piece in the CURA Fluffy Down Set is OEKO-TEX Standard 100 certified (25.HCN.44613, Hohenstein) — meaning every fibre, thread, and dye in the construction has been independently tested for harmful substances. The down is responsibly sourced and meets strict quality standards. Designed in Sweden by Cura of Sweden, a brand built on the science and craft of better sleep.","brand":"Cura of Sweden","offers":[{"title":"150x210 \/ 50x60","offer_id":54034544951638,"sku":null,"price":4559.0,"currency_code":"SEK","in_stock":true},{"title":"150x210 \/ 50x90","offer_id":54034544984406,"sku":null,"price":5439.0,"currency_code":"SEK","in_stock":true},{"title":"220x240 \/ 50x60","offer_id":54034545017174,"sku":null,"price":5759.0,"currency_code":"SEK","in_stock":true},{"title":"220x240 \/ 50x90","offer_id":54034545049942,"sku":null,"price":6639.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/2650\/5302\/files\/DD-Set_1.jpg?v=1780299929"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/2650\/5302\/collections\/DD-Duv-w_2.jpg?v=1786604412","url":"https:\/\/checkout.curaofsweden.com\/collections\/fluffy-down.oembed","provider":"Cura of Sweden","version":"1.0","type":"link"}